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Studio lighting and softboxes – how to choose equipment for your studio
A softbox is the most common light modifier in a studio – and at the same time the piece of gear that's easiest to overpay for or buy in the wrong configuration. Below you'll find concrete answers to the questions that come up when putting a studio together: which shape for which job, LED or strobe, when a panel or ring light is enough instead of a softbox, and where to start when building your first lighting kit. No marketing talk – just what actually works for portraits, packshots and video.
White Background and Surfaces for Product Photography — What to Choose
The first product photo in a store, on Allegro, or on Amazon decides one thing: whether anyone clicks at all. And on that first photo, the standard is a white background — and it's not a trend, nor an algorithm's whim. It's a technical requirement combined with simple psychology: the buyer's eye has to understand what it sees in a second. In this article, we show how to pick a photographic background for real packshot production, which material gives a repeatable result, and how to avoid the typical traps of shooting on white.
How to take advantage of developments in photography in the digital age.
In the era of ubiquitous social media and the digitalization of almost every aspect of our lives, photography is undergoing a real revolution. As an experienced photographer, I want to share my knowledge and observations on how a modern photographer can not only find themselves, but also thrive in this rapidly changing world. Here are some key areas to pay attention to.
The Magic of Light: How the Ring Light Is Revolutionizing Portrait and Beauty Photography
In the digital age, where visual content dominates communication, the quality of lighting becomes a key element that can elevate the level of professionalism of any photography or video project. Ring lights, with their unique ability to provide evenly distributed light, have gained immense popularity among professionals.
Product photography (part 1)
In this article, we would like to share with our clients our experiences in product photography, the purpose of which is to prepare photos for an online store. Many of our clients ask us what equipment to choose and how to take such photos. Each of us who runs sales or promotional activities will sooner or later (probably sooner) have to deal with product photography. We often approach the topic with reluctance - we have already made our first attempts, but our photos seem gray and bland, while our competitors have colorful and sharp photos.
